Eco-Drive Avion Watch with Leather Strap

CITIZEN is a renowned manufacturer of men's luxury timepieces with technical advancements and a sporty style. The Avion model, with a stainless-steel case and a vintage-inspired design, is a nod to the transatlantic flights of the 1950s. Featuring luminous markers, a classic day/date function, and a rich brown leather strap with contrast stitching, the Avion timepiece is a stylish and functional accessory.

One of CITIZEN's key technological breakthroughs is the development of Eco-Drive technology, which powers the watch using light and eliminates the need for batteries. This innovation, first introduced in 1976 and later launched as Eco-Drive in 1995, has revolutionized the way watches are powered and has made it possible for people around the world to experience the joy of wearing a CITIZEN watch.

Founded in 1930, CITIZEN has always upheld a multi-cultural mindset that promotes excellence and creativity. The brand's name reflects its deep respect for craftsmanship and its commitment to fostering positive change and ongoing evolution. The company's manufacturing process encompasses every step from creating individual components to the final assembly, ensuring a high level of quality and attention to detail.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," drives the brand to merge cutting-edge technology with perfect design beauty, inspiring people to be their best at all times. The company's new campaign, Better Starts Now, in collaboration with Wieden+Kennedy, highlights the belief that it is always possible to make something better, and now is the time to start doing it. This philosophy is woven into CITIZEN's brand identity and website, representing a dedication to progress and improvement.

The brand's commitment to innovation, craftsmanship, and positive change makes it a leader in the watch industry, and its timeless timepieces continue to inspire people around the world. With a 5-year limited warranty and 100 meters water resistance, the Avion timepiece exemplifies CITIZEN's dedication to quality, performance, and style.

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